Client: Noida International University (NIU) – A premier educational institution offering undergraduate, postgraduate, and doctoral programs across various disciplines, attracting students from 60+ countries.
🏫 Industry: Higher Education
The Strategy: A 360° Full-Stack Digital & Offline Marketing Approach
- Performance-Driven Lead Generation Campaigns
– Designed highly targeted Google Ads, Meta Ads, and YouTube Ads optimized for student inquiries.
– Used interest-based & behavioral targeting to reach students actively searching for courses, admissions, and career opportunities.
– Implemented A/B testing of ad creatives, landing pages, and CTAs to maximize conversions.
– Focused on program-specific campaigns (Engineering, Law, Management, Nursing, etc.) for higher lead relevance.
- International Student Acquisition Strategy 🌍
– Geo-targeted lead generation campaigns focusing on students from 60+ countries, including Africa, the Middle East, South Asia, and Southeast Asia.
– Multi-language ad creatives tailored for different international audiences.
– WhatsApp & Email Drip Campaigns to engage international students and guide them through the application process.
– Student Testimonial Ads featuring success stories of international students at NIU to build credibility.
- Full-Scale Offline Branding & Campus Visibility
– Metro Branding: Placed NIU’s ad campaigns on metro stations & metro train panels for high-visibility student engagement.
– Digital Hoardings & Billboards: Strategic outdoor placements across major student hubs to increase recall value.
– Radio Branding: Executed FM Radio promotions, leveraging youth-centric radio stations to boost admissions awareness.
– Educational Fair Presence: Designed physical branding and event activations for higher engagement at career fairs & expos.
- Social Media Growth & Student Engagement
– Revamped Instagram, Facebook, and LinkedIn with highly engaging content to build a strong organic presence.
– Created engaging video testimonials, faculty talks, campus highlights, and student success stories.
– Leveraged Instagram Reels & YouTube Shorts to drive engagement among prospective students.
- PR & Media Strategy: Establishing NIU as a Global Brand
– Secured high-impact media placements in top-tier educational & business publications.
– Published thought leadership articles & press releases highlighting NIU’s global student base, academic achievements, and industry collaborations.
– Facilitated media interviews for NIU’s leadership to position them as pioneers in education innovation.
- AI-Powered Lead Nurturing & CRM Integration
– Built an automated lead nurturing workflow with WhatsApp, SMS, and Email Sequences to guide students from inquiry to enrollment.
– Personalized outreach via counselor follow-ups, ensuring no lead was left unattended.
– Created an AI-powered chatbot for instant engagement and query resolution.
The Results: 4X Admissions Growth & Market Leadership
✔️ 4X Increase in Student Admissions within a single enrollment cycle.
✔️ Successful penetration into 60+ international student markets, boosting global admissions.
✔️ High-Impact Offline Branding, increasing local brand awareness by 300%+ through hoardings, metro ads & radio promotions.
✔️ 55% Reduction in Cost Per Lead (CPL), improving ROI on marketing spend.
✔️ 3X Growth in Website Traffic and student inquiries through SEO & ads.
✔️ Higher Engagement Rates on Social Media, leading to increased trust & credibility.
✔️Optimized Student Lead Pipeline, ensuring consistent enrollments every semester.
The Takeaway: Digital + Offline = Massive Admissions Growth 🚀
By implementing a full-stack digital, PR, and offline branding strategy, Rock My Sales successfully transformed NIU’s admissions funnel, making it a top choice for students across India and beyond.
📍 Want to 4X Your University Admissions? Let’s Build Your Success Story. [Contact Us Today!]
