When Chef Harpal Singh Sokhi, one of India’s most celebrated culinary icons, envisioned Karigari, it was more than just a restaurant—it was a tribute to the artistry of Indian cuisine. The challenge was to establish Karigari as a premium yet approachable culinary brand while ensuring successful launches for every new outlet across India.
Rock My Sales was brought in as a founding marketing partner to craft Karigari’s brand strategy, elevate its market presence, and create a strong digital footprint.
- Brand Positioning & Strategy: We worked closely with Chef Harpal Singh Sokhi to create a brand narrative that encapsulated authenticity, craftsmanship, and nostalgia while appealing to modern food enthusiasts.
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Content Marketing & Social Media Management:
• Developed a compelling content strategy that showcased Karigari’s unique flavors, chef-led experiences, and behind-the-scenes culinary artistry.
• Managed social media channels to build engagement and establish a loyal community.
• Created high-quality food photography, reels, and storytelling campaigns that resonated with food lovers.
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Influencer Marketing & PR:
• Onboarded top food influencers and celebrity bloggers to generate organic buzz and reviews.
• Crafted a strong PR strategy, securing features in top food & lifestyle media platforms.
• Leveraged influencer-generated content to boost credibility and drive footfall to new outlets.
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Public & Media Relations for Grand Openings:
• Curated high-impact launch events for each Karigari outlet opening.
• Ensured media presence with coverage in leading publications, food blogs, and digital media platforms.
• Organized celebrity chef meetups and exclusive tasting sessions to create a ripple effect in the industry.
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Performance Marketing & Localized Campaigns:
• Ran targeted digital campaigns on Meta, Google, and YouTube to drive table reservations and brand awareness.
• Created localized campaigns for each new outlet opening, ensuring a strong launch impact and ongoing customer retention.
