Client: BLS International – A leading global visa, passport, and consular service provider operating in over 66 countries.
Industry: Visa Processing & Consular Services
The Challenge: Strengthening Global Brand Presence & Credibility
As a global leader in visa outsourcing and consular services, BLS International needed a strong public relations strategy to:
- Enhance brand authority and position itself as an industry leader in the visa & travel services sector.
- Build credibility with government bodies, embassies, and investors across multiple countries.
- Secure high-impact media coverage to showcase BLS International’s expansion, government contracts, and technological advancements.
- Strengthen investor confidence and drive higher engagement from global business and travel stakeholders.
To achieve these objectives, Rock My Sales was brought on board to execute a global PR campaign that would place BLS International in the spotlight of international media.
The Strategy: Global PR at Scale
1️⃣ Massive International Media Reach
- Published articles in over 2,000+ global media platforms, including top-tier business, financial, and travel publications.
- Ensured consistent media coverage across regions, covering company growth, financial performance, and strategic government partnerships.
2️⃣ Thought Leadership & Executive Positioning
- Featured BLS International’s leadership in expert interviews, panel discussions, and opinion pieces in global business media.
- Crafted executive narratives that positioned BLS International’s CEO & leadership team as visionaries in digital transformation for visa services.
3️⃣ PR-Led Global Expansion Announcements
- Managed press releases and media relations for BLS International’s new visa application center launches across multiple countries.
- Secured international press mentions for strategic government contracts with embassies and consular offices.
4️⃣ Financial & Investor Relations PR
- Published financial growth stories and business performance reports in top business news platforms to strengthen market trust and investor confidence.
- Ensured BLS International’s expansion announcements were covered in global financial media.
5️⃣ Digital PR & Search Visibility Boost
- Used high-authority media placements to drive SEO growth for BLS International.
- Boosted Google search ranking & brand searches through consistent, high-quality PR mentions.
The Results: Global PR That Created Impact
✅ Published in 2,000+ International Media Websites, creating a massive digital footprint.
✅ Secured coverage in Tier 1 Media, including major business, financial, and government-affiliated news portals.
✅ Strengthened Brand Credibility, leading to higher engagement from embassies, investors, and B2B partners.
✅ Increased Investor & Market Trust, driving positive sentiment across financial media.
✅ Enhanced SEO & Online Visibility, resulting in higher search rankings and brand discovery.
